According to InsightExpress, 26% of Americans indicate they would like to have a smartphone (combined wireless phone, personal data device and Internet access device). These combination devices are especially compelling for those Americans who are on the go as 54% of this group say owning a smartphone interests them.
| Smart Phone Critical Attributes: | Relative Importance of Attributes for Interested Consumers |
| Brand (Palm, Nokia, Motorola, etc.) | 25% |
| Extra connectivity options (Blue Tooth, Infrared, WiFi) | 18% |
| Price | 16% |
| Operating system (Palm, Research in Motion, Windows CE, etc.) | 13% |
| Multimedia (digital camera, music capabilities) | 30% |
| Device size | 7% |
| Keyboard (built-in or on-screen) | 5% |
| Computer integration | 4% |
| Source: InsightExpress | |