25% of online advertisers to buy into behavioral targeting by 2007

JupiterResearch reports that 88% of advertising agencies that have used any type of behavioral targeting in the past 12 months are “very or somewhat satisfied.” Only 56% of agencies that did not use behavioral targeting are “very or somewhat satisfied” with their advertising efforts over the past 12 months. JupiterResearch estimates that one in four online advertisers will be using behavioral targeting by 2007.