25% of media will be consumed online by 2011

The internet accounts for approximately 20% of overall media consumption in the US, but advertisers now invest only 7.5% of their budget online. By 2011, nearly 25% of all media consumption will be online, drawing 15% of the advertising dollars, according to Yankee Group. Search will get bigger before it gets smaller; it accounted for 40% of 2006 online advertising and is forecast to grow to nearly 50% before its share shrinks.