25% of Americans have an HDTV set

5.5 mln households brought home an HDTV set for the first time during the 2007/2008 holiday and Super Bowl season in 2008. 25% of US households or 28 mln now have at least one HDTV set, that up from a penetration of 20% in September 2007. Among those who purchased their HDTV set in the past year, 18% say they did so to connect it to a high definition video game console like Xbox 360 or PlayStation 3. 24% of those who do not currently own an HDTV set feel it is important they will be able to watch the 2008 Summer Olympic Games in HD, another driver that could lead to higher than normal Q2 TV sales, a quarter typically known for its slow TV purchase activity.