24% of Americans say they have seen something about the campaign in a video online – either a speech, interview, commercial, or debate, according to the Pew Internet Project. For each of these four types of videos, approximately 12-13% of those surveyed report seeing it online. Among younger respondents, the numbers are even higher. Fully 41% of those under age 30 have viewed at least one type of video. Fewer older respondents have seen some type of campaign video online, but even among those ages 65 and older, 7% have done so.
Total | 18-29 | 30-39 | 40-49 | 50-64 | 65+ | |
Candidate speeches/announcements | 13 | 22 | 17 | 13 | 10 | 5 |
Interviews with candidates | 13 | 23 | 18 | 11 | 9 | 3 |
Campaign commercials | 12 | 25 | 9 | 10 | 10 | 4 |
Candidate debates | 12 | 20 | 16 | 10 | 9 | 2 |