24% of Americans saw a campaign-related online video

24% of Americans say they have seen something about the campaign in a video online – either a speech, interview, commercial, or debate, according to the Pew Internet Project. For each of these four types of videos, approximately 12-13% of those surveyed report seeing it online. Among younger respondents, the numbers are even higher. Fully 41% of those under age 30 have viewed at least one type of video. Fewer older respondents have seen some type of campaign video online, but even among those ages 65 and older, 7% have done so.

Total 18-29 30-39 40-49 50-64 65+
Candidate speeches/announcements 13 22 17 13 10 5
Interviews with candidates 13 23 18 11 9 3
Campaign commercials 12 25 9 10 10 4
Candidate debates 12 20 16 10 9 2