Video streams at broadcast network TV Web sites were nearly two times more likely to be viewed by women age 18-34 than men, who accounted for 22% and 12% of streams, respectively. For the top four Consumer Generated Media Web sites, streams were two and a half times more likely to be viewed by men 18-34 than women, who accounted for 27% and 11% of streams, respectively.
| Demographics | Network TV Web sites | Other video Web sites |
| Women 18-34 | 22% | 11% |
| Men 18-34 | 12% | 27% |
| Source: Nielsen Online | ||