According to IDC, voice over broadband (VoBB) (carried either in IP packets (VoIP) or non-IP technology using formats such as voice over DSL) took off in Western Europe in 2004. 2 mln new connections took the total number of connections to 2.5 mln, which is expected to rise to over 22 mln by 2008, yielding $7 bln in revenue, of which 60% will come from the consumer market.