User Generated Video (UGV) scored 22 bln views in 2007, up 70% over 2006, according to AccuStream iMedia Research. As far as specific sites are concerned, semi-professional content grabbed a 47.5% total share on MySpace TV, and the Screen Bites category on Crackle.com generated a 17.5% cumulative share of total views. There were a total of 1.68 mln non exclusive videos added to UGV libraries in 2007 that generated views, averaging 9,538 views each.