21% of video-on-demand users are interested in buying movies over the Web

21% of respondents to a JupiterResearch survey, who used video-on-demand, said they were interested in renting movies via the Web, compared to 13% of all online consumers. 39% of VOD buyers reported interest in watching movies on the Web, compared to 28% of moviegoers and 26% of in-store video renters.