Media Category | Growth, YTY | |
Internet | 18.9% | |
National Magazines | 7.6% | |
Outdoor | 7.2% | |
Nat’l Sunday Supplements | 4.9% | |
National Cable TV | 2.2% | |
Spanish-Language TV | 1.5% | |
Network TV | -1.5% | |
Local Magazines | -1.7% | |
Spot Radio | -2.0% | |
Spot TV Markets 101-210 | -2.6% | |
Network Radio | -3.9% | |
B-to-B Magazines | -4.0% | |
Local Sunday Supplements | -4.9% | |
Spot TV Markets 1-100 | -5.1% | |
Local Newspaper | -7.5% | |
Nat’l Newspaper | -7.7% | |
Total Advertising Spending | 0.6 % | |
Source: Nielsen |