TNS Media Intelligence noted two media channels gaining ad spending in 2006. Television’s share grew from 43.2% to 43.7%, while Internet’s share of ads grew from 5.8% to 6.5%.
| Ad spending shares by media | ||
| Media | 2006 | 2005 |
| TELEVISION | 43.7% | 43.2% |
| MAGAZINES | 19.9% | 20.0% |
| NEWSPAPERS | 18.7% | 19.9% |
| RADIO | 7.4% | 7.6% |
| INTERNET | 6.5% | 5.8% |
| ALL OTHER | 3.8% | 3.5% |
| Source: TNS Media Intelligence | ||