20% of Web ads in March 2005 were finance-related

Investment advice, credit counseling services and stockbrokers continued to bolster online advertising in March 2005, accounting for 20% of the Web’s display ads, according to Nielsen/NetRatings. Ads from LowerMyBills.com were the No. 1 most seen ads online. Retail goods and services accounted for 14% of online ads, down 2% from last March.