Unit shipments of displays to smartcards and USB drives are forecast to reach 191 mln by 2011, however, these will be low-value markets because of their typically low ASPs, with the those markets totaling $140 mln in 2011. iSuppli forecasts the display revenue derived from ESL, POS, e-books and transportation markets will reach $1.6 bln by 2010, rising at CAGR of 10.2% up from $1.2 bln in 2007.