191 mln displays for smartcards and USB drives to ship by 2011

Unit shipments of displays to smartcards and USB drives are forecast to reach 191 mln by 2011, however, these will be low-value markets because of their typically low ASPs, with the those markets totaling $140 mln in 2011. iSuppli forecasts the display revenue derived from ESL, POS, e-books and transportation markets will reach $1.6 bln by 2010, rising at CAGR of 10.2% up from $1.2 bln in 2007.