19% of all online users are seriously into sports

Serious sports fans comprise 19% of overall online users and represent one of the most lucrative audiences online, JupiterResearch claims. With a tendency to spend more time online, watch more video online, and shop more online, sports sites must integrate the right mix of video and social experiences into their destinations. 21% of serious sports fans, who tend to be younger males between the ages of 25-34, view streaming video monthly. With young men leading the pack in video activity, and with sports content translating well into the short-clip, “snacking” environment of Web video, sports sites have a perfect opportunity to emerge as leaders in online video.