17% of senior marketers say their organizations have bought advertising in return for a news story, according to PRWeek/Manning Selvage & Lee (MS&L) Marketing Management Survey. 7% of marketers said their organizations have had an implicit/non-verbal agreement with a reporter or editor that they expected to see favorable coverage of their company or products in exchange for advertising. And 5% of marketers said their companies had paid or provided a gift of value to an editor or producer in exchange for a news story about their company or its products.