17% of internet users purchase digital content over the internet. They have ever paid to download digital content such as a newscast, sporting event, or a radio show, according to Pew Internet. Men were more likely to say they had paid for content than women by a 20% to 13% margin among internet users. Young adults (under 30) who use the internet were also more likely to say they paid for digital content – 22% say they had. 17% of internet users paying for online content in August 2006, 21% of online users had done this in our April 2006.