16% global broadband penetration in 2008

Yankee Group predicts dramatic growth in broadband and digital TV, driving the global consumer services market to more than $475 billion by 2008. The forecast demonstrates that global broadband household penetration, 3.4% in 2002, will rise to an impressive 16% by 2008. The survey summary notes the great variability of what is deemed ?broadband? across the globe – the average customer in Europe getting 512 Kbps, while in Japan or Korea, 6 Mbps is not unusual. In the United States, where most customers are accessing broadband via cable modem, 1.5 Mbps is the typical speed.