The digital TV market is expected to eclipse 144 bln units in 2011 with a 16.3% CAGR starting in 2006. Total revenue is expected to reach US $76.7 bln in 2011, rising from US $71.1 bln in 2006 (1.52% CAGR), although falling from a $81.0 bln high in 2007. The revenue is expected to fall as a result of increased pricing pressures.