14% of health searchers turn to social networks

For those health searchers who do turn to social media content and communities, online forums and message boards such as Yahoo! and Google Groups and [email protected] are the most often used resource, at 38%, followed closely by Wikipedia, at 30%, according to iCrossing. Social networks, both general and health-specific, can be considered a secondary resource in these instances (used by 14% of respondents), while streaming or downloadable video and audio have yet to enter the mainstream.