131 mln households to subscribe to online content services by 2010

The worldwide market for online content services is expected to expand by a factor of 10, growing from about 13 mln households during 2005 to more than 131 mln households by 2010, In-Stat says. Worldwide broadband households will more than double between 2005 and 2010, growing from about 194 mln in 2005 to more than 413 mln by 2010. Of all broadband households today, 12.8% are already regularly viewing professional content via Online Content Aggregators. Traditional broadcast TV networks are finally figuring out that they need to capitalize on “all this personalization stuff” or they will have deep trouble ahead.