Only 13% of retailers say their customer databases are 100% accurate and complete, even though 63% of retailers say maintaining up-to-date data is important to enhancing customer satisfaction, study by Dynamic Markets for QAS says.
just the hard numbers and research data from the world of high-tech
Only 13% of retailers say their customer databases are 100% accurate and complete, even though 63% of retailers say maintaining up-to-date data is important to enhancing customer satisfaction, study by Dynamic Markets for QAS says.