12.3 mln consumers in the United States and Western Europe reported accessing a social networking site with their mobile device in June 2007. The American audience for mobile social networking sites was the largest, with 7.5 mln, or 3.5%, of mobile subscribers. Italy follows, with 1.3 mln or 2.8%, then the UK with 1.1 mln, or 2.5%, Spain with 751,000 (2.3%), Germany (1.9%) and France (1.7%). MySpace garnered the most mobile users in the United States and United Kingdom whereas MSN was the forum of choice for mobile Web 2.0 users in the other geographies surveyed.
| Social networking or blog mobile access | ||||||
|---|---|---|---|---|---|---|
| Frequency of access | France | Germany | Italy | Spain | UK | US |
| Almost every day | 0.8% | 0.5% | 1.5% | 0.7% | 0.3% | 0.7% |
| At least once each week | 0.2% | 0.4% | 0.4% | 0.6% | 0.7% | 1.1% |
| Once to three times throughout the month |
0.7% | 1.0% | 0.9% | 1.0% | 1.4% | 1.8% |
| Ever in month | 1.7% | 1.9% | 2.8% | 2.3% | 2.5% | 3.5% |
| Source: m:metrics | ||||||