The Media Audit surveyed the senior population in 80 urban markets and found out that the percentage of population that is aged over 50 is on the increase. Moreover, the affluent income groups experienced growth as well, with 11.4% of the survey respondents earning over $100,000 a year.
Increase in Wealth Among the 50 Plus Age Group (% of Group)
| Income | % in 2000 |
% in 2004 |
| > $50,000 | 32.7% | 35.9 |
| > $75,000 | 17.8 | 20.6 |
| > $100,000 | 9.6 | 11.4 |
Source: The Media Audit