Traditionally ignored by marketers, the three segments Social Gamers, Leisure Gamers, and Dormant Gamers account for 53% of the Internet gamer population and 56% of the retail revenue, according to Parks Associates.
Power gamers represent 11% of the gamer market but account for 30% of spending on retail and online games. Social gamers enjoy gaming as a way to interact with friends. Leisure gamers spend 58 hours per month playing games but mainly on casual titles. Nevertheless they prefer challenging titles and show high interest in new gaming services. Dormant gamers love gaming but spend little time because of family, work, or school. They like to play with friends and family and prefer complex and challenging games. Incidental gamers lack motivation and play games mainly out of boredom. However, they spend more than 20 hours a month playing online games. Occasional gamers play puzzle, word, and board games almost exclusively.