BIGresearch conducted a survey where they asked the respondents of different age groups regarding several new media products (Internet, e-mail, picture phones, instant messages and blogs) and their impact on purchasing decisions in several product categories. Among interesting findings – 19.8% of all age groups rely on e-mail messages when buying electronics (perhaps consulting with friends, relatives and experts on the subject). 6.2% of young adults ages 18-24 have based their dining out decisions on instant messages.
| Influenced by new media | ||||||
| Media | Product | 18-24 | 25-34 | 35-54 | 55+ | All 18+ |
| Internet | Apparel | 17.2% | 13.7% | 14.1% | 11.9% | 13.8% |
| Internet | Car-Truck | 13.2% | 12.0% | 11.1% | 7.7% | 10.6% |
| Electronics | 20.7% | 19.2% | 21.3% | 17.6% | 19.8% | |
| Picture phones | Apparel | 3.5% | 2.0% | 1.9% | 1.9% | 2.1% |
| Instant messaging | Dining Out | 6.2% | 3.1% | 2.5% | 2.1% | 3.0% |
| Blogging | Car-Truck | 3.1% | 1.7% | 1.4% | 1.3% | 1.7% |
| Source: BIGresearch | ||||||