$1.02 bln will be sent on rich media Internet ads in 2005

eMarketer predicted that US spending on rich media advertising, including interstitials, would leap to around $1.02 bln in 2005, up from $796 mln last year. All online ad spending in the United States would reach $11.3 bln in 2005, up from an estimated $9.4 bln last year. Paid search will show continued strength, with $4.69 bln spending in 2005, compared to $3.93 bln in 2004.