100 bln searches conducted over next 12 months

Annual Web search usage and volume is projected to cross the 100 bln threshold during the next 12 months, driven by a range of advances and new developments in general and vertical search as well as video and multimedia search. Local commercial searches could surpass 20 bln (or 20% of Web search) during 2006, according to The Kelsey Group. Local searches could potentially exceed 30 bln by 2009. Paid search advertising may well reach $7 bln in 2005.