July 2004 MegaView Search data reveals that of the 107 mln unique searchers, Web users searching Local comprised 24% of all searchers, while users searching Shopping followed closely behind with 18%. Web users searching Images made up 10% of all searchers and surfers looking for News trailed with 5.7% of all searchers. Searching the Web still ranked No. 1 with 99% of all searchers. When drilling down into individual searcher behavior, Nielsen//NetRatings found a different search pattern. While the Web vertical still ranked first with 27 searches per searcher, Image searches ranked second with 12 searches per searcher. Local followed with five searches per searcher, while News and Shopping each trailed at three searches per searcher.
Search Types Based on Total Searches, July 2004
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Provider/Vertical | Unique Searchers (thousands) | Percent of Searchers
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Total Web 105,963 98.8%
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Total Local 26,190 24.4%
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Total Shopping 19,473 18.2%
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Total Image 11,045 10.3%
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Total News 6,151 5.7%
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Total 107,270 --
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Source: MegaView Search from Nielsen//NetRatings, September 2004
Searches Per Searcher, July 2004
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Provider/Vertical | Searches Per Searcher
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Total Web 27.3
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Total Image 11.7
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Total Local 4.6
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Total News 3.2
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Total Shopping 3.2
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Source: MegaView Search from Nielsen//NetRatings, September 2004