10% of all US ad money to go to Internet ads

Spending on Internet advertising will account for 10% of total US ad dollars in 2010, doubling from 5% in 2004, according to Parks Associates. This increase represents a CAGR (compound annual growth rate) of 14% over the next five years. 21% of Internet users consider Internet advertising as the most relevant ad format for them, outscoring more traditional media formats such as newspapers, magazines, and radio.