Unique visits to newspaper Web sites, 2006 – 2007

39% of all active Web users visited newspaper Web sites in Q4 2007, with visits averaging 44 minutes a month, according to Newspaper Association of America. Users generated more than 3 bln page impressions on average, a 7.3% increase over Q4 2006.

Year Uniques Reach, % Pages Per Person Pageviews Time Per Person Visits Per Person
2007 60,035,743 37.75 47.79 2,869,190,785 42:59 8.11
2006 56,404,313 36.19 47.38 2,674,022,250 41:14 8.00

Source: Newspaper Association of America