Who visits technology and consumer electronics news sites

Nielsen//NetRatings researched the audience demographics of consumers, visiting technology and consumer electronics news sites. 63.45% of audience to such sites is male, and 37.67% of visitors are between 35 and 49 years old.

Demographics for technology
and consumer electronics news sites

Target Audience, 000 Share, %
Total 29,720 100
Male 18,858 63.45
Female 10,862 36.55
Age 2 – 11 326 1.1
12 – 17 2,080 7
18 – 24 1,298 4.37
25 – 34 3,857 12.98
35 – 49 11,194 37.67
45+ 14,775 49.71
55+ 7,052 23.73
65+ 2,238 7.53
Household
Income
$ 0 – 24999 1,865 6.27
$ 25000 – 50K 6,060 20.39
$ 50000 – 75K 7,535 25.35
$ 75000 – 100K 5,534 18.62
$ 100K – 150K 4,947 16.65
$ 150000+ 3,253 10.94
No Response 527 1.77
Source: Nielsen//NetRatings NetView