Who visits social networking sites
Visitors to MySpace.com and Friendster.com generally skew older, with people age 25 and older comprising 68 and 71% of their user bases, respectively, comScore says. Meanwhile, Xanga.com has a younger user profile, with 20% of its users in the 12-17 age range, about twice as high as that age segment?s representation within the total Internet audience. Not surprisingly, Facebook.com, which began as a social networking site for college students, also draws a younger audience. More than one-third (34%) of visitors to Facebook.com are 18-24 years old, approximately three times the representation of that age segment in the general Internet population.
|Who visits social networking sites|
|% of audience||Total Internet||MySpace||Friendster||Xanga|