Who visits online personals

Nielsen//NetRatings says more males than females visit online personals sites. The leading age group for online personals is 35-49. Most of the visitors have household income between $50K and $75K.

Demographics for personals sites

Category Target Audience, 000 Audience, %
Overall Total 26,035 100
Male 13,788 52.96
Female 12,247 47.04
Age 2 – 11 510 1.96
12 – 17 2,931 11.26
18 – 24 3,145 12.08
25 – 34 4,265 16.38
35 – 49 8,594 33.01
45+ 9,694 37.24
55+ 4,074 15.65
65+ 1,384 5.31
Household
income
$ 0 – 24999 2,029 7.79
$ 25000 – 49999 6,394 24.56
$ 50000 – 74999 7,636 29.33
$ 75000 – 99999 4,252 16.33
$ 100000 – 149999 3,560 13.68
$ 150000+ 1,908 7.33
Source: Nielsen//NetRatings