According to Nielsen//NetRatings data, online music audience is almost evenly divided between males and females.
| Who visited online music sites in August 2005 | |||
| Target | Audience, 000 | Audience, % | |
| Total | 67,856 | 100 | |
| Male | 34,314 | 50.57 | |
| Female | 33,541 | 49.43 | |
| Age | 2 – 11 | 2,711 | 3.99 |
| 12 – 17 | 9,818 | 14.47 | |
|
18 – 24 |
5,497 | 8.1 | |
| 25 – 34 | 10,557 | 15.56 | |
| 35 – 49 | 22,849 | 33.67 | |
| 45+ | 24,137 | 35.57 | |
| 55+ | 10,676 | 15.73 | |
| 65+ | 3,786 | 5.58 | |
| Household income | $ 0 – 24999 | 4,037 | 5.95 |
| $ 25000 – 49999 | 15,424 | 22.73 | |
| $ 50000 – 74999 | 19,535 | 28.79 | |
| $ 75000 – 99999 | 12,734 | 18.77 | |
| $ 100000 – 149999 | 10,471 | 15.43 | |
| $ 150000+ | 4,871 | 7.18 | |
| No Response | 783 | 1.15 | |
| Source: Nielsen//Netratings | |||