What people do after seeing an ad with an URL

Consumer Activity 2007 2008 Point Change
Visit a web site specified in the ad 29% 26% -3
Use search engine to find a website for the company 14% 22% 8
Visit the company website to find the name/phone number of a local agent 16% 20% 4
Call a toll free number in the ad 13% 9% -4
Not sure 15% 9% -6
Look online at a site other than the company website for name/phone number of a local agent 8% 8% 0
Look offline for the name/phone number of the local agent 6% 7% 1
Source: comScore