Web users spent 40.1% of time on communication, 38.7% on browsing content, 17% on e-commerce

For November 2004 online shopping sites accounted for 17% of time spent online – up from 15.8% the previous month. In November 2003 Web surfers spent 17.1% of online time at e-commerce sites. The proportion of time spent at content Web sites declined to 38.7% in November 2004, coming in behind communications-related sites, which captured 40.1% of consumers’ time. Compared to 2003, content sites gained in both share of online time (from 34.6%) and total hours spent online (from three hours and 45 minutes to four hours and 26 minutes).