Web traffic to pet-related sites grew 115% in March over the previous month, from 9.1 mln unique visitors to 19.5 mln. Menu Foods, North America’s largest pet food supplier, announced a product recall on March 16th after receiving complaints in the United States about renal failure in pets who had consumed the food.
Web traffic to pet food sites
|Site||Feb 2007||March 2007||MTM|
|Pet Food sites||9,077||19,539||115%|
|Next Day Pets||768||838||9%|