Web traffic to pet food sites in March 2007

Web traffic to pet-related sites grew 115% in March over the previous month, from 9.1 mln unique visitors to 19.5 mln. Menu Foods, North America’s largest pet food supplier, announced a product recall on March 16th after receiving complaints in the United States about renal failure in pets who had consumed the food.

Web traffic to pet food sites

  Audience, 000 Growth
Site Feb 2007 March 2007 MTM
Pet Food sites 9,077 19,539 115%
menufoods.com N/A 12,838 N/A
Petfinder.com 2,654 2,911 10%
IAMS N/A 2,376 N/A
PetSmart 1,948 2,368 22%
Purina 1,548 2,013 30%
PETCO.com 911 1,206 32%
dogbreedinfo.com 895 1,154 29%
1800petmeds.com 878 1,140 30%
akc.org 1,077 1,121 4%
Next Day Pets 768 838 9%
Source: Nielsen//Netratings