User-generated content and birth control attitudes
According to comScore, second only to consulting physicians, women turn most often to the Internet for health information. 85% of women using the Internet have researched women’s health issues online while 63% have used the Internet specifically to learn about birth control options.
|Respondent Attitude||Percent of Respondents|
|Have not yet consulted a birth control-related UGC to research birth
control options but open to the idea
|Have previously consulted a birth control-related UGC||35%|
|Would not consider using a UGC to research birth