US TV networks earn $380 per household in ad revenues
The fastest growing territories are Russia and Romania, which are forecast to double their totals, according to Informa Telecoms & Media. More rapid growth is expected in India and Indonesia, which will both rise by about 70%. The global average for network television advertising per TV household is running at more than $100. The US will be highest at $380 in 2008 and the lowest China, only $10, and India, $11.