US ringtone market brought $91 mln in 2003, $217 mln in 2004, will bring $724 mln in 2009
According to JupiterResearch, ring tone revenues were $91 mln in 2003, more than doubled to $217 mln in 2004 and will reach $724 mln in 2009. Mobile games revenues were $24 mln in 2003, tripled to $72 mln in 2004, and should reach $430 mln in 2009. Despite this rapid growth, ring tones and games accounted for just 10% of carriers’ non-access data revenue in 2004, partly because ring tone and game capable handsets have not yet achieved very high market penetration. During the next five years, the mix of data services will evolve, but messaging will still account for 65% of non-voice, non-data access revenues.