US Lags Europe and Japan in Mobile Adoption

The first difference is that mobile phone penetration is significantly higher in Western Europe and Japan than the US or Canada. Mobile penetration averaged 80% in Western Europe at the end of 2002, and ranged from highs of more than 90% in Italy and Portugal to a low of approximately 65% in France, according to data from the International Telecommunication Union (ITU). Thus, mobile penetration in both Canada and the United States at the end of 2002 was lower than the lowest mobile penetration in Western Europe. Japan, at 62% parallels the low end of Western European penetration rates, but is still significantly higher than either the US or Canada.image