US Internet ad revenue up 26% to $3 bln in Q2 2005
US Internet advertising revenue grew 26% to $3 bln in Q2 2005, driven by paid search listings and rich media, Interactive Advertising Bureau and PricewaterhouseCoopers said. Online ad revenue in the first half of 2005 also rose 26%, to $5.8 bln. Paid search listings comprise 40% of Internet ads. Banner ads represent 20% of online advertising, classified ads grew slightly to 18%, while rich media comprises 8%.