US Internet ad market generated $12.5 bln in 2005
The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) released the final numbers for Q3, Q4, and full year 2005. Search, Classifieds, Display, and Rich Media all continue to grow at a healthy rate. Overall internet advertising revenues (US) for 2005 totaled $12.5 bln, a new annual record exceeding 2004 by 30%. Q4 2005 internet advertising revenues totaled a record $3.6 bln, representing a 34% increase over Q4 2004.