The consumer electronics industry is projected to generate $171 bln in US shipment revenues in 2009, according to Consumer Electronics Association. CEA’s estimate of final shipment revenues for 2008 showed the industry reached a new high of $172 bln, an increase of 5.4% over 2007. In 2009, overall, CEA projects that domestic shipment revenues will essentially remain flat at $171 bln, a decrease of 0.6% over 2008. The primary revenue driver for the industry continues to be digital TV displays, representing 15% of total industry shipment dollars. As the transition to digital television nears, unit shipments of DTVs will approach 35 mln in 2009, an increase of nearly 6% over 2008 shipments. LCD displays remain the top choice among consumers, representing 77% of total DTV units. Blu-ray players are expected to see major growth in 2009. With more content, new products and lower prices, Blu-Ray revenues are projected to surpass $1.2 bln.