US advertising market up 9.8% in 2004, generated $141 bln

According to TNS Media, US advertising market grew 9.8% in 2004, attracting more than $141 billion. Spending in all segments of the advertising market increased, except national spot radio, which experienced a 0.7% spending decline. Internet and outdoor advertising grew substantially, by 21.4% and 20.1% respectively.


Advertising spending by media, 2004 vs. 2003

Media 2004, mln $ 2003, mln $ Change, %
       
Newspapers (local) $24,555.50 $23,018.50 6.70%
Network TV $22,522.40 $20,340.60 10.70%
Consumer magazines $21,292.20 $19,145.90 11.20%
Spot TV $17,305.40 $15,499.20 11.70%
Cable TV $14,248.80 $12,521.60 13.80%
Internet $7,441.50 $6,131.90 21.40%
Local radio $7,330.50 $7,250.40 1.10%
B-to-b magazines $5,214.10 $5,125.60 1.70%
Syndication – national $3,930.90 $3,395.80 15.80%
Hispanic media $3,888.60 $3,713.80 4.70%
National newspapers $3,255.20 $3,053.10 6.60%
Outdoor $3,213.00 $2,674.40 20.10%
National spot radio $2,616.50 $2,635.20 -0.70%
Sunday magazines $1,497.40 $1,383.80 8.20%
Fsi’s $1,391.60 $1,317.20 5.60%
Network radio $1,027.80 $1,000.70 2.70%
Local magazines $360.20 $325.40 10.70%
Total $141,091.70 $128,533.00 9.80%
Source: TNS Media