US advertising market for the first half of 2005

Total US advertising expenditures for the first half of 2005 increased 4.5%, compared to the same period in 2004, to $70.5 bln, according to TNS Media Intelligence. The 4.5% first half growth follows a Q1 2005 increase of 4.4%, indicating that the advertising market is maintaining spending.

US advertising spending by media

Media First half of
2005, mln.
First half of
2004, mln
Change
Newspapers (Local) $12,238.30 $12,029.00 1.70%
Network TV $11,692.80 $11,214.10 4.30%
Consumer Magazines $10,500.60 $9,621.80 9.10%
Cable TV $7,935.80 $6,881.50 15.30%
Spot TV $7,339.30 $7,819.10 -6.10%
Internet $3,961.80 $3,621.90 9.40%
Local Radio $3,589.90 $3,537.30 1.50%
B-To-B Magazines $2,523.70 $2,461.50 2.50%
Syndication – National $1,994.60 $1,924.90 3.60%
Hispanic Media $1,953.40 $1,889.60 3.40%
Outdoor $1,693.90 $1,550.10 9.30%
National Newspapers $1,688.80 $1,642.10 2.80%
National Spot Radio $1,243.30 $1,214.30 2.40%
Fsi’s $778.70 $744.20 4.60%
Sunday Magazines $752.80 $698.80 7.70%
Network Radio $486.90 $503.60 -3.30%
Local Magazines $200.00 $160.80 24.40%
Total $70,574.60 $67,514.60 4.50%
Source:
TNS Media Intelligence