US advertisers spent $479.1 mln on podcast advertising in 2018

US advertisers spent $479.1 mln advertising on podcasts in 2018, up 53% from about $313.9 mln in 2017, according to PricewaterhouseCoopers LLC. Podcast advertising is expected to rise to $678.7 mln in 2019. Marketers are projected to spend about $70.83 bln on US TV advertising in 2019 and about $129.34 bln on digital advertising, according to eMarketer.

Dynamically inserted ads comprised 48.8% of podcast ads sold in 2018, up from 41.7% in 2017. 

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