UK Internet ad market to reach 1 bln pounds in 2005
UK Internet advertising will exceed 1 bln pounds in 2005. Online advertising revenues in the first half of 2005 rose to 490 mln pounds, a rise of 62% compared to the first half of 2004, according to Interactive Advertising Bureau (IAB) and with PricewaterhouseCoopers. The UK advertising industry as a whole experienced growth of just 3% compared with the first half of 2004. Total online advertising revenue for the 12 months ending June 2005 was 864.6 mln. Market share for UK Internet advertising rose to 5.8% compared with 5.1% for outdoor advertising. Online advertising also outstripped radio’s 3.6% share of the market.