UK broadband adoption benefits Disney Online, Google Blogger, MyOffers, ITV.com

73% of British population now accesses the Internet from home using broadband compared to 46% this time in 2004, a phenomenal growth of 59%. Broadband users spend twice as long on their computers and view 3.5 times as many web-pages each month as narrowband users. Brands such as Disney, Blogger and MyOffers have experienced the greatest growth in broadband audience over August 2004.

Top 10 growing broadband brands in UK

    Broadband audience, 000  
Rank Site Aug 2004 Aug 2005 Growth
1 Disney Online 268,407 991,088 269%
2 Blogger 284,581 1,011,624 256%
3 MyOffers 397,175 1,097,940 176%
4 ITV.com 326,657 844,409 159%
5 HSBC 474,203 1,187,088 150%
6 Tesco 1,026,110 2,453,188 139%
7 Currys 345,068 820,959 138%
8 Rightmove 311,037 734,970 136%
9 Review Centre 358,174 844,936 136%
10 Next 296,931 692,595 133%
Source: Nielsen//NetRatings